Collaborated with marketing to create to complete a company website designs. Designed everything from the layouts that better help marketing deliver its messaging, and crafted the illustrations to help communicate company values. No aspect of the website was without a heavy handed influence. From the appearance choosing the perfect gradients, to the functionality, coding the blog's api. Currently working with a team of developers and designers to complete the project.
Rather than using outright screenshots of the app, instead, we choose to use illustrations to convey ideas, and honed in on their humanistic emotional pull. Illustrations were done in a isometric style - all those perspective drawing classes finally paid off!
A blog was crafted to better establish the company's credibility in the mortgage space. The blog was the first webpage to reflect the new design language called "Insellerate Futurism".
The blog itself had to be easy enough for a non-technical to use. They shouldn't be expect to know any html. The content of the blog had to be flexible. A blog card could link to dedicated blog post, webinars, podcast, videos, and social media. The content also needed to be filterable.
How do you quickly hook a visitor's into wanting to read your article in the first place? Each post's preview had to be the concise, yet revealing to its content. We took inspiration from dedicated news site such as Medium, as well as established tech companies such as Intercom. Its surprising how few good examples there were to choose from. What we've designed is easily digestible, informative, and visually delightful.
Given that mobile over took desktop the primary way to visit a site, making the blog mobile first was a must.
The way we approached a webinar preview was different. We wanted to give the visitor just enough of a preview to make the content compelling. We took inspiration from how Amazon sells books online, which is by having page previews. This also reassures the user that filling out that form will return them something tangible.
This is a ongoing project that I'm excited to be a part of. Looking forward to sharing more! Thanks for looking!